Thermopylae Marketing LLC Resources for Professional Service and High Growth Enterprises Marketing Consulting Faced with a market crisis or a looming public relations problem? We can help. With nearly thirty years of marketing experience, we have worked through almost every market challenge that can befall a company, including mass management departures to a competitor and a near total collapse of a market due to withdrawal of government subsidies. We offer timely, experienced advice on any of various specific, market-related problems, situations or emergencies. From preparing public statements to retooling your entire market approach, we are here to assist you. Branding Image development is our specialty. Allow us to create a memorable identity for your enterprise. We won’t stop there, either. We can help your organization embrace its brand identity to forge an indelible image linking your company’s brand identity to your market. We will: • Consult with senior management to identify brand tenets and potential brand themes appropriate to the enterprise and its objectives • Research brand tenets and themes with internal and external audiences • Develop branding materials in support of brand theme (e.g., taglines, logo design, colors) • Train, as needed, enterprise members in “living the brand” • Develop strategies and tactics for communicating the brand to internal and external audiences Strategic and Tactical Planning We have designed, reviewed and implemented literally hundreds of strategic and tactical marketing plans for dozens of markets. Whether you are a start up enterprise, or a mature company managing a product or service through the end of a life cycle, we can design a custom marketing plan to match your needs. We will: • Consult with senior management regarding enterprise-wide objectives • Assist in development of marketing goals in support of and in alignment with enterprise objectives • Develop marketing strategies to achieve marketing goals • Develop tactical approaches using the various tools in the marketing mix to carry out marketing strategies. • Ensure strategies and tactics are in line with enterprise budgets and other resource constraints As needed, we will also perform tactical marketing activities and/or identify and coordinate activities of other vendors Practice Development and Sales Training From leading a mature, international sales force to preparing young professional services associates for their first practice development calls, our sales training experience spans the entire spectrum. We can help your business development efforts in multiple ways. • Provide training to enterprise members in fundamental and advanced sales craft as needed • Assist in development of basic and advanced sales/practice development platforms • Establish appropriate and systematic mechanisms for identifying and pursuing new business opportunities • Establish mechanisms for tracking and follow up on identified opportunities Advertising and Collateral Material Copywriting and Graphic Design Our vibrant, creative ideas and graphic designs have been winning awards and selling products and services for nearly 3 decades. We have experience in writing for radio, TV, magazines and newspapers, collateral marketing materials, direct mail and the World Wide Web. We can also help prepare production materials in a timely and economical manner. • Complete copy and graphic design services for advertising (all media), corporate brochures, newsletters, sales material, packaging, point of sale, website and other collateral material • New concept development or new materials based on existing concepts or themes • Coordination of material printing, preparation or production Publicity and Public Relations With nearly twenty years of experience in publishing, we understand how reporters and editors work and think. That experience translates into exceptional results in the management of publicity and public relations efforts. We can: • Develop and execute single publicity events or systematic publicity campaigns • Prepare press releases and press kits • Schedule and execute press conferences and other publicity events • Develop public relations strategies and materials, both regular and emergency • Establish press contacts on behalf of your enterprise for quotes, source opportunities, etc. • Media training and interview preparation for enterprise management Event Management From intimate breakfast seminars, to major awards banquets, to one of the city’s largest annual cocktail receptions, we have planned and managed marketing events of all types and sizes. We have the experience necessary to ensure success in all aspects of your marketing event. • Turnkey management for special events, sales meetings, seminars, conferences, dealer shows, etc. • Scheduling, site selection, invitations, support materials, speakers, food and beverage service, and multimedia production within your budget constraints Sales Recognition Programs We have developed everything from cash-based incentive programs for small groups to full-blown sales recognition programs for hundreds of participants. Our creative themes will engage your professionals and drive your business development efforts to new heights. We offer: • Turnkey creation of Sales Recognition Programs or Business Development Contests • Development and coordination of Program Themes and Rewards, including monetary, travel or merchandise compensation components • Some services may be supplied by affiliated partners of Thermopylae Marketing LLC Media Purchasing and Training When it comes to media purchasing, we have over twenty-five years of experience, from both the buyer’s and the seller’s side of the transaction. Knowing the ins and outs of rate card design and implementation, we can negotiate media contracts on your behalf that will make the most of your advertising budget. Want to learn how to negotiate with the pros yourself? We offer media purchasing training that will teach you the real tricks of the trade. We can: • Research, select and negotiate advertising media buys on behalf of your enterprise and in support of your marketing goals • Train your personnel in the techniques of advertising research, selection and negotiation Note: Thermopylae Marketing LLC will not assume agency status for your media purchases and assumes no responsibility for actual media billing. All media bills will be directed to you and will be your responsibility. We accept no agency commission. We are compensated for media purchasing activities on a standard hourly rate basis. Presentations Winning presentations require more than facts and figures. Your target clients also expect more than a pre-fabricated template and a canned delivery. We can: • Develop and design custom PowerPoint® presentations from your materials • Coach your presenters to deliver lively, engaging presentations • Create and/or edit presentation materials • Create multimedia components, including film, video and animation Note: To avoid conflicts of interest between our clients in the same industry, by policy, Thermopylae Marketing LLC does not prepare proposals or coach presenters in a competitive bidding or proposal situation aimed toward securing a single specific client or piece of business.